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The course analyses in-depth strategies and managerial practices adopted by medium-size firms competing in the global market. Some of these companies reached leadership positions within their own sector and their brands are globally well-known.
Through the analysis of some successful case studies, the course will emphasize the role of creativity and entrepreneurship in defining the strategy, of the top management team in implementing the strategy and facing competition, and of innovation policies in competing around the world. This course is an advanced one: basic knowledge about strategy and organization is required.
The didactic methodology used for the course will be of an active type, oriented to an effective involvement of participants and aiming to develop their creativity and decision making capacities. It will extensively take advantage, in particular, of the use of case studies, works and discussions in small teams and of role playing activities. Continuous reference will be made to real life situations.
The methodological approach will also feature the importance of the participants’ experience and contribution.
A number of guided visits to outstanding local companies will complement the training.
During the visits, particular attention will be paid to learning with practical experience, from different points of view, what is taught in the room lessons.
Participants will have the opportunity to meet officials, managers or owners and to know what services are being provided by the different companies, what and in which way they are producing, the problems they have to face with, the eventual adopted solutions, etc. The selection of the companies for the visits will be finalised before the start of the courses according to company availability and students profile.
Additionally the program features a study trip to Geneve , organized by IBS – SP, to visit WTO headquarters.
A team composed of University professors, professional trainers and company managers (all of them experienced in management training and skilled in English language) will be in charge of the training activities. Therefore, “academic” knowledge and “on the field” knowledge will be linked to produce a mix of rigorous theoretical managerial basis and expert performance.
Lectures will be held at Fondazione CUOA’s headquarters in the Villa Valmarana Morosini, a magnificent 18th-century building located in Altavilla Vicentina, in the outskirts of the city of Vicenza (50 Km West of Venice and 50 Km East of Verona).
The villa was designed by architect Francesco Muttoni (Palladian school) and is equipped with all the necessary facilities to carry out its cultural and academic activities: a 250-seat conference room for meetings and conventions, classrooms, study rooms, computer labs and a library.
Costs of the program, discount policies, scholarship availability are taken care of and managed by IBS-SP.
IBS International Business School of São Paolo
Av. Brig. Luis Antonio, 2393, Conj. 12
São Paulo – SP - Brasil
Tel. +55 11 3262 2782