PharmaciesLearn about the offer
The major cultural and economic changes in the pharmaceutic market require the implementation of new competitive and innovative strategies which are essential to create new business models.
The role of the pharmacist is developing rapidly to meet the needs of regulatory changes and the pharmaceutical system, as well as the transformation of the concept of health that embraces themes of wellbeing, prevention, care and assistance.
Specific technical and scientific skills are combined with diversified and multidisciplinary skills, such as knowledge of drug economics, sector-related legislation, strategic vision, and management tools such as programming and control, marketing, resource management, etc.
This leads to a greater need for management and entrepreneurial training that allows the pharmacist to evolve in line with the market’s competitiveness, in the awareness that a revision of their role and business model is not only a requirement determined by contingent economic evaluations, but also an opportunity to enhance their role and professionalism.