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Branding and Omnichannel marketing, a mutual exchange

Start/End date
11.06.2021 - 18.06.2021
Duration
4 hours, 2 live lessons
Language
English

Duration: 4 hours, 2 live lessons
Date and time: 11 and 18 June, 2021 | from 6.00 to 8.00 PM CEST
Trainer: Alberto Campagnolo

Society is evolving, as well as branding and marketing. The interaction between physical and digital is nowadays crucial for any brand, yet the potential of the new branding features seems still partially underexplored. Nowadays marketing is multichannel, or it is not. The plurality of marketing aesthetics allows deciphering how differently a detailed strategy for the brand empowerment could be set up. To design a strategy and to manage its processes means to recognize and decipher the multifarious signals they come from the international markets. Yet nowadays it is also crucial to investigate how branding is moving from bricks to clicks, with a consistent visionary omni-channel boost. Yet is the branding creativity 2.0 happening enough and properly? The main scenario of investigation remains the flagship point of sale, real or virtual. Blurring the lines between physical and digital remains the key: yes, but how?

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.

Objectives

The course aims to allow participants to identify the challenges encountered by companies in a multi-channel distribution model, to embrace the opportunities offered by new technologies (e.g., internet, mobile, social media, tablet) in order to generate anomni-channel-distribution ecosystem, to manage the different techniques to improve customer experience (e.g., segmentation, mobile application design, cross channel experience), to measure the effectiveness of a multi-channel strategy, to choose and implement the most proper strategic marketing approach among cross channel, multichannel and omnichannel, and to properly contribute the company growth thanks to a specific creative approach blurring the lines between physical and digital marketing.
Imagination around retail is happening enough?
Program

FIRST SESSION - 2 hours
Branding vs. marketing, a balance between internal and external action strategies.
Multi-channel, cross-channel, omni-channel retail marketing: business in all its forms.
Nostalgia marketing and branding. Rethinking retail for the future of the digital era.

SECOND SESSION - 2 hours
Digital customer journeys. Digital retail ecosystems. Showrooming vs. webrooming, ROPO effect.
Reshaping of target. generation X, Y and Z. digital purchase attitudes and expectations.
Digital sensory branding and the art of the persuasion. Behavioural marketing and experience creation.
Participation fee

- Individual non-holder of V.A.T. Number: € 200,00 V.A.T. included
- Company or Professional, holder of V.A.T. Number: € 200,00 + V.A.T. (22%)
- CUOA Founding/Supporting Member; CUOA Master Current students and Alumni; Past and current Students of executive courses of over 60 hours: € 120,00 + V.A.T. (22%)
- Former Student of CUOA-IBS International Winter/Summer Programs: € 100,00 V.A.T. included.

The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.
Registration and payment methods
To proceed with registration and payment please request the registration form by filling out the information request form here below. 09:49
We can deliver this course specifically for your company

CUOA Business School offers tailor-made training projects that are designed on companies specific needs.

For information: customaziende@cuoa.it
Contacts

For more information, or to schedule a call, please write to int@cuoa.it