online course

online course

Online courses Online courses

Designing products that customers will buy

  • Start/End date

    09.02.2021 - 16.02.2021

  • Duration

    4 hours

  • Language


Duration: 4 hours, 2 live lessons
Date and time: 9 and 16 February, 2021 | from 6.00 to 8.00 PM CET
Trainer: Andrea De Muri​

In the new competitive world, there are endless opportunities to create new products and services. But only a small fraction of them will succeed in the market.
The secret to spotting new opportunities is to manage creativity with a rigorous design process. It will guide you to identify existing latent opportunities and to transform them into successful business models. This can be done following some specific steps, and they will clarify the market needs and the reason to be of your product.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.

  • Objectives

    This course will introduce some of the best innovation methodologies to manage the search for a new product idea, from the initial analysis of the market space to the definition of a clear and concise Value Proposition.
    You will learn how to investigate market needs with a designer mindset, and how to transform such insights into a valuable product. You will then learn how to synthesize and communicate the value of the idea, present it to a potential customer for validation, and how to get precious feedbacks before investing time and resources in building it.

  • Program

    FIRST SESSION - 2 hours
    ● Defining the product space and the value of an idea.
    ● How to separate what is possible from what is valuable.

    SECOND SESSION - 2 hours
    ● From the concept to a final product
    ● How to write a Value Proposition for real customers and investors

  • Participation fee

    - Individual non-holder of V.A.T. Number: € 200,00 V.A.T. included
    - Company or Professional, holder of V.A.T. Number: € 200,00 + V.A.T. (22%)
    - CUOA Founding/Supporting Member; CUOA Master Current students and Alumni; Past and current Students of executive courses of over 60 hours: € 120,00 + V.A.T. (22%)
    - Former Student of CUOA-IBS International Winter/Summer Programs: € 100,00 V.A.T. included

    The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.

  • Registration and payment methods

    To proceed with registration and payment please request the registration form by filling out the information request form here below.

  • We can deliver this course specifically for your company

    CUOA Business School offers tailor-made training projects that are designed on companies specific needs.

    For information:

  • Contacts

    For more information, or to schedule a call, please write to

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