online course

online course

Online courses Online courses

Make it happen. Branding and hancraftmanship work, a winning combination

  • Start/End date

    31.05.2021 - 03.06.2021

  • Duration

    4 hours

  • Language


Duration: 4 hours, 2 live lessons
Date and time: 31 May and 3 June, 2021 | from 6.00 to 8.00 PM CEST​

Trainer: Alberto Campagnolo​

One of the main strategies for promoting the brand value has always been the emphasis on the "made in".  Indeed, in the latter period, the focus is no longer only on the place but mostly on the know-how. 
The interest therefore in manual production, in craftsmanship. Nowadays the product reliability and the human skills acquire a decisive value for the choice of a purchase. 
In a society that insists on the values of appearance and ephemeral, the signs of a reassessment of operational expertise and excellence are at the same time evident. Knowing how to do and how to be, are now more than ever two sides of the same coin.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.

  • Objectives

    The course aims to investigate the new trend of handcraftsmanship work and its huge relevance. Moving backward from branding to omnichannel marketing, the course also will focus attention about how to
    design innovative internal and external actions for tomorrow focused on the driver of “by hand”. There is a "manual intelligence" that is fairly and finally rediscovered. Like in the culinary world, also in fashion the
    manual work is achieving a new glamour and even coolness, maybe unexpected but full of potential. How can brands ride this trend in order to give an extra boost to their engagement process? A specific focus on
    Italy and its plural handcraftsmanship cultures will be also provided.

  • Program

    FIRST SESSION - 2 hours
    Digital saturation and new room for handcraftsmanship work.
    A huge post-Covid19 trend: the revival of interest in manual professional activities.
    Creative (the mind) vs. creator (the hands). Dichotomy or win-win strategy?
    "Art" and "craftsmanship", two sides of the same coin.

    SECOND SESSION - 2 hours
    DIY and branding, opportunities and threats. Copying and copyrighting.
    The culture of "making" from Sixties to today. 
    Italian beauties, Italian style, Italians “make it better”.
    “Hands up!”: the pride in "making". Reshaping of the “made in” meaning and brand attributes.

  • Participation fee

    - Individual non-holder of V.A.T. Number: € 200,00 V.A.T. included
    - Company or Professional, holder of V.A.T. Number: € 200,00 + V.A.T. (22%)
    - CUOA Founding/Supporting Member; CUOA Master Alumnus; Student of executive courses of over 60 hours: € 120,00 + V.A.T.
    - Former Student of CUOA-IBS International Winter/Summer Programs: € 100,00 V.A.T. included.

    The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.

  • Registration and payment methods

    To proceed with registration and payment please request the registration form by filling out the information request form here below. 

  • We can deliver this course specifically for your company

    CUOA Business School offers tailor-made training projects that are designed on companies specific needs.

    For information:

  • Contacts

    For more information, or to schedule a call, please write to

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