Strategy and Marketing: new perspectives to face the post Covid 19 Challenges

Start/End date
28.01.2021 - 08.02.2021
Duration
8 hours
Language
English

Duration: 8 hours, 4 live lessons
Date and time: 28 January, 2, 4, and 8 February, 2021 | from 6.00 to 8.00 PM CET
Trainer: Jacopo Bargellini

How Strategy and marketing should be revised to face covid 19 emergency and even take advantage from the post virus world.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.

Objectives

Because of covid-19 the world will never be the same again. Companies must completely revise their model of offering value, meeting the changing needs of customers as well as transforming the logics of production, logistics and distribution into a completely new perspective. This in-depth course aims to provide the appropriate tools to face the emergency and to reflect on the opportunities and needs of tomorrow's world.
Program

First session - 2 hours
- New Business Goals
- New trends and system approach

Second session - 2 hours
- Brand management revolution
- New market segmentation & consumer behaviour

Third session - 2 hours
- Manage the disrupted supply chain
- New omnichannel strategies

Forth session - 2 hours
- Revise the retail strategy
- Strategic & Operational merchandising changement.
Participation fee

- Individual non-holder of V.A.T. Number: € 360,00 V.A.T. included
- Company or Professional, holder of V.A.T. Number: € 360,00 + V.A.T. (22%)
- CUOA Founding/Supporting Member; CUOA Master Current students and Alumni; Past and current Students of executive courses of over 60 hours: € 200,00 + V.A.T.
- Former Student of CUOA-IBS International Winter/Summer Programs: € 180,00 V.A.T. included.

The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.
Registration and payment methods

Start the registration process by filling out the form below.
You will be subsequently directed to a page with the registration form and all information needed to
complete and confirm your enrollement.

The registration will be valid only upon sending the registration form - duly completed and signed for acceptance of the general conditions and use of the service - to vendite@cuoa.it, no later than 3 (three) days prior to the course start date. A copy of the bank transfer will have to be attached to the registration form.
We can deliver this course specifically for your company

CUOA Business School offers tailor-made training projects that are designed on companies specific needs.

For information: customaziende@cuoa.it
Contacts

For more information, or to schedule a call, please write to int@cuoa.it