Branding and international marketing, innovative strategies and g-local aesthetics

Duration: 4 hours, 2 live lessons
Date and time:  21 and 28 September, 2021 | from 6.00 to 8.00 PM CEST 
Trainer: Alberto Campagnolo​

There is a poetry in branding. Since customers are first of all humans, with their specific sensorial and instinctive attitude, marketing discipline can only partially design an engagement that could be long lasting.
Nevertheless, branding can work efficiently in order to effectively translate the international creativity onto meaningful artefacts. Products, communication, retail spaces, advertising, could all express the local spirit and subterranean sense of belonging. There are simply some places they demand a story should be told about them: and this helps to generate connections more persistent and durable.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.