online course

online course

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Interviews: key tools for understanding what your customer really wants

  • Data Inizio/Fine

    29.04.2021 - 12.05.2021

  • Durata

    6 hours

  • Lingua


Duration: 6 hours, 3 live lessons
Date and time: 29 April, 6 and 12 May, 2021 | from 6.00 to 8.00 PM

Trainer: Andrea De Muri

Asking clients what they want is not always a good idea. They will tell you what they think you want to hear and they can misguide you with their answers. The ability to ask the right question is a science that can be studied and mastered. Recent studies prove that 5 interviews conducted in person can collect enough information to spot a trend and to improve dramatically the chances of success of a new project. Interviews are a key tool for designers, startupper, and business people who want to improve the product they are offering or to find new market opportunities.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.

  • Objectives

    This course will teach the secrets of conducting interviews with clients, understanding what their needs are and how you can solve them. You will learn how to define the framework of the interview, based on the project you are working on and the type of information you need to get.
    You will then experience how to conduct the interview in practice, and how to analyze and use the information collected when back to your workplace.

  • Program

    FIRST SESSION - 2 hours
    Rules and tips for the right interview.

    SECOND SESSION - 2 hours
    Defining the product space and the value of your idea
    Creating the framework of what you need to learn.

    THIRD SESSION - 3 hours
    Preparing and conducting the interview
    Analyzing the results and incorporating them into your project.

  • Participation fee

    - Individual non-holder of V.A.T. Number: € 270,00 V.A.T. included
    - Company or Professional, holder of V.A.T. Number: € 270,00 + V.A.T. (22%)
    - CUOA Founding/Supporting Member; CUOA Master Current students and Alumni; Past and current Students of executive courses of over 60 hours: € 170,00 + V.A.T. (22%)
    - Former Student of CUOA-IBS International Winter/Summer Programs: € 135,00 V.A.T. included

    The course will be activated upon reaching a minimum number of enrolled students in order to guarantee the quality and relevance of learning dynamics.

  • Registration and payment methods

    Start the registration process by filling out the form below.
    You will be subsequently directed to a page with the registration form and all information needed to
    complete and confirm your enrollement.

    The registration will be valid only upon sending the registration form - duly completed and signed for acceptance of the general conditions and use of the service - to, no later than 3 (three) days prior to the course start date. A copy of the bank transfer will have to be attached to the registration form.

  • We can deliver this course specifically for your company

    CUOA Business School offers tailor-made training projects that are designed on companies specific needs.

    For information:

  • Contacts

    For more information, or to schedule a call, please write to

Request registration form

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