International Programs at CUOA Business School

Three intensive weeks to develop a very practical look at the challenges today’s globally mobile leaders face, from both a rational and emotional perspective.
The activities using cases, simulations, video documentaries and dramatisations will provoke reflection on what responses are needed to be a leader in today’s global operating context.
Additionally, participants will be involved in a teamwork related to the subjects taught in class, with the supervision of CUOA’s faculty, in order to be fully involved and to increment their creativity and decision making capacities.
Company visits to internationally successful Italian companies will enrich the competencies of the participants on international management and leadership tools, offering the opportunity to integrate different points of view with a practical prospective from the business world.

Three intensive weeks to develop a very practical look at the best practices to strength the brand image in consumers’ minds and to reflect upon the usage of emerging models to design new marketing strategies to be developed in different industries. Top international brands reach authentic, iconic and global status thanks to strategic, long-term product, brand and customer management decisions. Participants will experience how to use marketing and branding to build strong and enduring businesses and gain new insight into the importance and value of a strongly differentiated brand. This knowledge and skills can be immediately applied to leverage your brand for increased customer loyalty, competitive advantage and profitability. Strong brand examples from USA, Asia and Europe will be presented in order to provide an international perspective.
Participants will be provided with up-to-date tools for analysing a firm’s competitive environment, and for managing different types of industry settings on a cross-cultural approach to the markets, looking for new tools that should be used in the present internationalization. Company visits to internationally successful Italian companies will enrich the competencies of the participants on business strategies and marketing management, offering the opportunity to integrate different points of view with a practical prospective from the business world.

Three intensive weeks to develop a very practical look at how effective (re-)design and efficient operations of logistics & supply chain management processes deal with the globalisation of sourcing, manufacturing, and distribution activities. The ability to maintain a smooth, constant and efficient flow of goods and services to industry and society provides a significant challenge in terms of processes, organisation and cost. These issues amongst many others are analysed in the course, with case studies, simulations, and multi-media learning materials providing a rich, relevant and practical experience with real-world application. Students will be acquainted with problem solving techniques following the PDCA cycle and A3 format, and will experience managing and coaching situations.
Participants will be provided with the most important lean tools that are used to create flow. Office and service environment will be evaluated and different mapping tools will be introduced. Additionally, participants will be involved in a teamwork related to the subjects taught in class, with the supervision of CUOA’s faculty, in order to be fully involved and to increment their creativity and decision making capacities.
Company visits to internationally successful Italian companies will enrich the competencies of the participants on operation, logistics and lean management, offering the opportunity to integrate different points of view with a practical prospective from the business world.