Designing products that customers will buy

Duration: 4 hours, 2 live lessons
Date and time: 9 and 16 February, 2021 | from 6.00 to 8.00 PM CET 
Trainer: Andrea De Muri​

In the new competitive world, there are endless opportunities to create new products and services. But only a small fraction of them will succeed in the market.
The secret to spotting new opportunities is to manage creativity with a rigorous design process. It will guide you to identify existing latent opportunities and to transform them into successful business models. This can be done following some specific steps, and they will clarify the market needs and the reason to be of your product.

This course is part of our special catalogue of online training courses.
The catalogue includes live courses only, offered in synchronous mode, as we particularly value and prioritize the direct interaction and discussion between participants and trainers.
Courses are designed, delivered and managed according to the distinctive quality and service standards of CUOA’s offering: you will be effectively engaged with trainers and participants, as well as with a CUOA dedicated team who will support you in all phases of distance learning. To ensure the highest engagement, a limited number of seats is available, and early registration is recommended. Furthermore, a didactic space specifically reserved for your virtual classroom will be at your disposal on our learning platform. At the end of each lesson, teaching materials, operational tools presented by the trainer, exercises and reference bibliography will be shared to allow you effectively reach your learning objectives.
Finally, CUOA will support you in assessing your learning providing you with a final evaluation feedback. A CUOA participation certificate will be issued upon successful completion of the course.